ORIGINAL VIDEO PRODUCTION

Great PR ideas deserve more than a moment.

Creatorville develops original social video formats that help brands, campaigns and media businesses keep building attention long after the first wave of coverage lands. We create social-first content designed to travel across feeds, publishers and culture, from fast-turnaround campaign assets to repeatable formats and original series. 

Part of Attention Industries – earning, shaping and scaling attention, rooted in credibility and delivered with pace and precision. Today, Attention Industries positions itself as the number one business for the attention economy, focused on helping clients not just get attention, but hold it in ways that deliver measurable impact.

SOCIAL VIDEO FORMATS BUILT TO EXTEND PR CAMPAIGNS 

Every PR campaign starts with a strong idea – a launch, a partnership, a piece of research, a human story or a cultural moment. The coverage lands, the moment passes, the team moves on. But sometimes an idea is too good to use only once.  

Creatorville builds original social video formats that take the strongest campaign ideas and turn them into content designed to keep generating attention. What starts as a single activation can become a repeatable format, recurring engagement and a longer-term attention asset.  

OUR FORMATS

Built to travel. Built to last. 

Creatorville creates organic social video formats audiences genuinely want to watch and share and formats people come back to again and again.  

Fast-turnaround social storytelling built around launches, partnerships, events, stunts and reactive moments. Spotlight is designed to move quickly, stop the scroll and help campaign moments travel beyond brand-owned channels.  

Street interview formats built around surprising statistics, opinions and cultural questions. Ideal for research-led PR campaigns, consumer launches and insight-driven storytelling that sparks reaction, conversation and sharing.  

Social-first explainer formats that unpack the data, behaviours and insights shaping modern culture. A strong fit for thought leadership, expert positioning and campaigns that need to make insight feel accessible, useful and shareable.  

Human-led profile films built around powerful personal experiences and emotional storytelling. Best suited to purpose-led campaigns, charity partnerships, emotional PR and brand stories where connection matters as much as reach.  

For brands that want more than one-off campaign assets, we also create original multi-episode social series designed to build recurring audience engagement and a distinct social identity over time. Delivery can span short-form vertical, long-form YouTube, vodcasts or multi-platform original series.  

The best campaigns don’t just create attention. They build it.  

Creatorville combines social storytelling, PR expertise and publisher insight to help strong ideas travel further. We work at the intersection of media, journalism, social and the creator economy, building content designed not just to launch well, but to compound over time.  

Working as part of Attention Industries, we bring together the strength of earned media, original content and platform-native storytelling in one offer. That means ideas that are credible enough for publishers, flexible enough for feeds, and sharp enough to cut through fast-moving culture.

Strategic support for media businesses and leadership teams. 

Creatorville still offers media consultancy for businesses looking to sharpen strategy, shape growth and navigate change. Founded in 2021 by Sam Barcroft, Creatorville brings together decades of experience across media, digital publishing, TV, journalism and the creator economy. 

We work with founders, leadership teams, publishers and content businesses on bespoke strategic projects designed to solve real commercial and editorial challenges – from proposition and growth to content strategy, social strategy and operational development. 

For organisations that need both strategic thinking and practical execution, Creatorville now offers consultancy alongside original video production, helping clients shape the idea and deliver it. 

Founded by Sam Barcroft. Built by a wider team of specialists. 

Founded in 2021 by Sam Barcroft, Creatorville has evolved from a boutique strategic consultancy into a broader original video production and advisory offer. Today, Sam leads the business alongside a specialist team spanning creative, production, social, development and content.  

Bringing two decades of experience across TV, digital publishing and news, with a track record in launching channels, shaping video strategy and building hit formats for major publishers and broadcasters. 

Experienced in turning strategic creative vision into delivered output across digital and TV, including work for Channel 4, Discovery, Snapchat and the BBC. 

Leading strategy, content, social management, measurement and influencer work, with experience across brands including LVMH, Google and Bupa.  

Together, the team combines social expertise, journalism, platform knowledge, creative development and production capability, giving clients both strategic confidence and delivery muscle.  

In addition to original video production and consultancy, Creatorville also offers: 

Social Strategy: defining proposition, tone of voice, channels, content strategy, distribution strategy and measurement frameworks aligned to real business goals.  

Social Media Management: end-to-end planning, publishing and optimisation to keep brands visible and audiences engaged.  

Influencer and Creator Partnerships: talent identification, outreach, campaign management, delivery and performance measurement.  

Development: always-on editorial development to create a consistent publishing rhythm across platforms, formats and audience moments. 

Want to see how your next campaign could go further? 

Whether you need a fast-turnaround social format, a repeatable series, or consultancy support to shape what comes next, Creatorville can help.